Credit: bensheldon
I’ve owned the mobsterlobster.com domain for about 5 years (not counting a 1 year gap where I forgot to renew it and some unscrupulous despot snatched it up to fill it with an auto-generated page of adverts about sea food restaurants), so when I decided to start a software development business, it seemed like as good a name as any to use since I already had the domain name.
What I didn’t factor into my considerations was that today’s Internet isn’t about just having your own site. If you’re planning on building up any kind of following for your brand, you need a presence on Twitter, Facebook and YouTube at the very least and probably several other social media sites. Too late in the day I realised that somebody else had the Twitter handle mobsterlobster, and my plea for the rightful owner to hand it over fell on deaf ears (which is absolutely fair – I have no claim whatsoever to the name). Due to length restrictions on Twitter, my next choice (mobsterlobsterapps) was not an option so I was left with the rather lame mlobster handle I’m now using. (more…)
